No, I'm not crazy (maybe a little) and, no, I am not talking about plants that grow in the winter. I am talking about growing your real estate and home inspection business. During the winter months, business often slows down for realtors, home inspectors and others in the real estate industry. While the holiday season is certainly a great time of year to spend time with friends and family, it is also time to plant seeds. The seeds of personal and professional growth.
Even though it is winter, our home inspection business stays stready but, not at the fast pace of spring and summer (we planted seeds).
During winter's slower months for real estate, we take time to plant the seeds to grow our business;
- Create next years business plan
- Create next years marketing plan
- Create next years advertising plan
We also make investments (plant seeds) in our greatest assets, our people;
- Attend training classes for CEU
- Attend seminars
- Read books related to real estate professions
What was successful and what was not? We take time to study last years crop;
- What parts of your plans worked or failed?
- What battles did you win or lose? Why?
What makes you different? Why would a client choose you over someone else?
- In what way can I specialize
- What can I offer clients that is different from our competitors
- Create possitive ways to make your services stand out.
Recharge - Repeat
For may of us who love what we do, taking time off is sometimes more of a burden than something we want to do. However, anyone of us will burn out if we don't take time to "recharge" our batteries. So, enjoy Thanksgiving, Christmas and New Year with your family and friends this winter. While you are planning, plan good times to take vacations or long weekends. Just like the farmers soil that lies dormant in the winter, we all need time both to recharge and to plan for the next season.
No matter what part of the real estate industry you are part of, I truly beleive that if you want to be successful, planning is required. So if you are not at a Christmas party, Thanksgiving dinner, vacationing or otherwise shopping, perhaps you too should be planting seeds.
David Selman, Certified Master Inspector
www.selmanhomeinspections.com
469-371-3228
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